beyond ordinary business
Advisory for founders of busy service practices
I didn’t start out knowing how to run a service business.
I started with a big dream and a borderline obsessive work ethic. (Plus a sprinkle of “how hard can it be?”)
I built a seven-figure spa from scratch.
It was beautiful. Impactful and Profitable.
And it nearly broke me.
Why?
Because no one teaches founders of service practices how to scale without selling their soul.
How to build wealth and boundaries.
How to lead with vision and systems.
Especially when you're a first-generation entrepreneur doing all the things for all your people.
So, I built what didn’t exist:
A blueprint for building a business that doesn’t chew you up and spit you out.
The Part Most Coaches Skip
I didn’t get here by reading a business book, working with a coach, or taking a course. I got here the long way—by doing the work, experimenting, adapting, and living through scaling a business. Breaking down. Understand what enough meant to me. Learning from the brilliant women around me as I redesign, rebuilt, and asked for help.
Inside my NAWBO Mastermind—a powerhouse circle of women from different professional backgrounds, think CPA, wealth manager, business lawyer, benefits pro, and badass home care entrepreneur. They were mentors and helped me connect the dots that most service business owners don't see until they hit 8 figures.
We helped each other figure out how to:
- Pay ourselves on purpose
- Protect our energy without tanking our revenue
- Build businesses that become assets, not just glorified jobs
Now? I help you do the same—but faster, with support, and without the burnout.
What I Believe
The way you show up to lead is the business you build.
Presence-based leadership means:
- Responding instead of reacting
- Leading from your center—not your stress spiral
- Listening to your gut and your team
- Honoring your intuition alongside your spreadsheet
- Creating success that feels aligned in your body, not just in your books
Because no spreadsheet can fix a soul that's been steamrolled by a busy practice.
A Beyond Ordinary Way to Do Business
This isn’t just work.
It’s movement. It’s legacy. It’s time.
I'm here for a world where burnout isn’t the default setting.
Where service-business founders don’t have to white-knuckle their way to success.
Where service-business founders are well-paid, well-resourced, and supported.
When I’m Not Coaching or Speaking...
You’ll find me in Santa Barbara, in rhythm with the seasons.
Soaking up joy. Protecting my peace.
Showing up fully for what—and who—matters most.
That includes my family, friends, clients, fur babies... and this movement.
The one where we build businesses that feel as good on the inside as they look on the outside.
Ready to build a business that supports your life—
not consumes it?
Let’s talk about what’s possible.
And build a business that leaves you funded, focused, and fulfilled.